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NACRA 7s CHAMPIONSHIP TO BE BROADCAST IN PARTNERSHIP WITH ROGERS TV
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Rugby Canada will host the North American Caribbean Rugby Association ( NACRA)  7s Championship in Ottawa this Saturday and Sunday August 25th and 26th.  The tournament, which also serves as the regional qualifier for the 2013 Rugby 7s World Cup,   takes place at Twin Elm Rugby Park in Nepean, On.,  and features teams from across the NACRA region including Canada, the USA, Mexico and Caribbean nations Jamaica, Bahamas, Bermuda, Barbados, Guyana, Trinidad & Tobago, St. Vincent and the Grenadines and the Cayman Islands.

Tournament organizers are pleased to announce that in partnership with Rogers TV  Ottawa, each of the participating nations and a significant number of key matches will be featured in a television package to include four (4) broadcasts over the two days.

Rogers TV’s Director of Programming Development Julie Henson says rugby has been a popular fixture on Rogers TV over the years.  “We’ve covered  men’s and women’s games at all levels and viewer response has been consistently strong.  We’re thrilled to be able to feature the Rugby 7’s World Cup Qualifier on Rogers TV, cable 22 in Ottawa.”

To augment the television broadcast, tournament organizers will also be making 100% of the tournament content available over the internet.  Over 70% of the matches will be produced using a multi-camera production platform, with all other games captured with a single camera exclusively for internet streaming.  

The internet stream will be available worldwide with the exception of the Ontario region, where content is under a “Geo-Block” until the conclusion of the second day of broadcasting.  Viewers outside Ontario may watch the entire tournament live on http://www.livestream.com/nacrarugby  . Archive content will be made available for each match following the tournament.

Through this unique partnership agreement between Rugby Canada and Rogers TV, this dual platform broadcast plan will ensure supporters from around the world will have access to online coverage of the tournament.

Tournament play will commence at 9am EDT on both the 25th and 26th, and will run throughout each day with play ending at roughly 5:30 pm each day.  The four (4) television broadcasts are scheduled to air on Rogers TV in Ottawa at 3:30 pm and 8:00 pm EDT on Saturday and 3:30 pm and 9:00 pm EDT on Sunday*. (*check local listings as schedule subject to change)

Rugby Canada spokesperson and Director of Commercial Operations, Nick Taylor stated that, “As we continue to grow the sport of rugby within Canada, and especially as we look to promote the game of rugby 7s as the newest Olympic sport, it is important that we have this unique opportunity to showcase our athletes and the competing nations from our region at this important tournament.  We are very happy to be working with Rogers TV who have a keen interest in promoting this kind of event, and have demonstrated a growing interest in covering rugby in their region.”

Complete details of the TV broadcast schedule and internet streaming links will be available on the Rugby Canada website www.rugbycanada.ca and the event website www.events.rugbycanada.ca on Friday 24th August.

For tournament information, please visit www.events.rugbycanada.ca .

For media enquiries, please contact Rugby Canada Corporate Communications Coordinator Pat Craven at pcraven@rugbycanada.ca or by phone on 647-981-2901.


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